Grace Klein Description

Grace Klein Community is a local Birmingham non-profit dedicated to providing relief to the poor, disadvantaged and underprivileged. During my Junior Spring term, in partnership through my Social Media Marketing class, we were able to create individual marketing campaigns for Grace Klein Community. Below is the Marketing Campaign my team created.

Grace Klein Strategy

The Goal is to increase awareness of GKC. The objectives is to increase precent of web traffic, followers & engagement across all social media platforms. In addition, generating a percent increase in donations from social media and in volunteers who signed up from social media.

The metrics for our campaign are the number of page views/visitors, followers across all social media platforms, likes, comments, shares, etc. Also, the revenue from social media and number of volunteers who signed up from social media.